Saving the World Using Gamification: Working with the World Health Organisation to Make a Difference

Juliette Denny & Gaya Gamhewage present Saving the World Using Gamification: Working with the World Health Organisation to Make a Difference!

Recorded at Gamification Europe 2019 in Berlin, Germany.

When the World Health Organisation came knocking, Growth Engineering knew they’d have to gamify the leadership training approach in order to make the biggest possible impact. After all, WHO have some pretty ambitious goals. They work worldwide to promote health, keep the world safe and serve the vulnerable. Their goal is to improve the lives of 3 billion (yes, billion!) people over the next five years.

To help support this commendable goal, ​Growth Engineering created a fully gamified mobile learning app called ‘My Billion’. ​The app uses Badges, XP, Leaderboards, Streaks and a Scorecard - all carefully configured to ensure maximum levels of engagement and effective knowledge transfer. ​The ultimate goal to provide an impactful solution that promotes behaviour change and empowers WHO’s leadership team!

In this presentation, delivered by Juliette Denny (Growth Engineering’s Managing Director) and supported by video footage from the WHO team, you learnt:

The full story behind this exciting project - from conception to reality.
How gamification was used to drive engagement.
The other steps we took to ensure the success of the initiative.
What the reaction was like and what we’ve achieved so far.
What actionable steps you can take away and apply to your own initiatives!