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Stop Hate for Profit: Can Brand Activism Change Facebook for Good?
Our social media analysis of the #StopHateForProfit campaign showed that apart from praising the organisations that supported the boycott, many users engaged in putting pressure on other large advertisers such as Apple and Disney that still haven’t taken part.
Read the full analysis here:
https://commetric.com/2020/07/....06/stop-hate-for-pro
#socialmediaanalysis #facebookboycott #reputationmanagement #publicrelations #PRstrategy #mediaanalysis #mediaanalytics #mediamonitoring #corporatecommunications #facebook #blacklivesmatter #bigtech #unilever #cocacola #starbucks #northface #patagonia #verizon #honda #pepsi #diageo #mozilla #adidas #microsoft #apple #disney #facebook #brandactivism #brandmanagement #branding #hatespeech #crisismanagement #crisiscommunications
